About Teamgel
The Evolution of Teamgel
Teamgel was founded by Pete Smith in 2003 in Johannesburg, South Africa, with the simple but profound goal of “using LEGO® bricks for team building.” Back then, “team building” was often seen as a fun escape from the office or, as many South Africans joked, “a brandewyn en Coke bosberaad at the Receiver of Revenue’s expense.”
But Pete saw something more. Drawing on his experience facilitating management development workshops at Ford Motor Company, he noticed certain behaviors that sparked his curiosity. Determined to understand what made teams truly effective, he dedicated himself to refining his approach and using LEGO® as a tool for transforming how people work together.
Today, Teamgel is a recognized leader in innovative team building, with operations across South Africa and beyond.
With Pete’s passing during the COVID pandemic, the torch has been passed to Dr. Adrian, who continues to carry forward the original vision while expanding Teamgel’s reach and impact.
The heart of our mission remains the same: to make teamwork work, one brick at a time.
Why does Teamgel use LEGO® bricks?
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Teamgel’s unique approach to making team work work
Since inception Teamgel has operated on the principle of “Do more of what works for you.” Here are the unique pillars of our success.
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Teamgel’s Basic Beliefs about Team Members
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Teamgel’s Inspiration
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A Tribute to Pete Smith
Founder and Visionary
Pete Smith founded Teamgel with an unshakable belief in the power of play to transform teams and organizations. With a background in Philosophy, Pete was always searching for deeper truths about human connection and teamwork. It wasn’t until LEGO® team building came into his life that he found his true calling. Pete understood that successful teams are built on more than just skills and knowledge—they are shaped by the emotions and bonds shared among people.
Through his passion and playful spirit, Pete redefined what it means to work as a team. He saw LEGO® not just as bricks, but as tools for unlocking human potential, helping individuals find joy, creativity, and unity in their work.
Although Pete passed away during the COVID pandemic, his legacy continues to inspire and shape the future of Teamgel. His vision for teamwork through the lens of play lives on, and we continue to honor his memory with every workshop we deliver.
Dr. Adrian